Sadly, this year we must announce the passing of our president Joe Adams.

His ability to see the strength in others and motivate them to take on

challenges was tremendous. Direct Fragrances is a very special company

that is founded and built on great virtues….Honesty, Integrity and

most importantly for YOU dependability. Joe always stressed how

important it is to Smile and say Thank you to every customer. He inspired

all of us to do or very best and treat every account and every order

as if it was the largest and most important one we ever had.

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